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| Author: | Lalanne, B. |
| Title: | Coca-Pepsi vive la guerre ! *COCA-COLA *PEPSICO |
| Journal: | Expansion
1992 : JUN 4, 431, p. 40-45 |
| Index terms: | MARKETING SOFT DRINKS INDUSTRY NEW PRODUCTS USA |
| Language: | fre |
| Abstract: |
SCIMA