search query: @indexterm new products / total: 1069
reference: 476 / 1069
Author: | Robinson, W. T. Fornell, C. Sullivan, M. |
Title: | Are market pioneers intrinsically stronger than later entrants? |
Journal: | Strategic Management Journal
1992 : NOV, VOL. 13:8, p. 609-624 |
Index terms: | MARKET RESEARCH MARKET STRUCTURE ENTRY CONDITIONS PROFITABILITY NEW PRODUCTS |
Language: | eng |
Abstract: |
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