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| Author: | Stayman, D.M. Alden, D.L. Smith, K.H. |
| Title: | Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation Judgments |
| Journal: | Journal of Consumer Research
1992 : SEP, VOL. 19:2, p. 240-255 |
| Index terms: | CONSUMER RESEARCH NEW PRODUCTS PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: |
SCIMA