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| Author: | Bart, C. K. |
| Title: | Gagging on chaos |
| Journal: | Business Horizons
1994 : SEP-OCT, VOL. 37:5, p. 26-36 |
| Index terms: | INNOVATION NEW PRODUCTS PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: | The position taken in this article is that the conventional wisdom on the management of innovation is all wrong; that it is a mistake for senior executives who, acting almost as automations, are compelled to "loosen up" and to "de-bureaucratize" their organizations in a kneejerk fashion when innovation aspirations are not being achieved. The reason for their errant behavior, however, appears to occur because of two key misunderstandings concerning the management of innovation and what firms need to do to become succesful innovators. |
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