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| Author: | Martinez Sanchez, A. |
| Title: | El ciclo de innovacion producto/proceso y la estrategia de empresa |
| Journal: | Esic Market
1993 : JAN-MAR, 79, p. 19-25 |
| Index terms: | NEW PRODUCTS STRATEGIC MANAGEMENT PRODUCT LIFE CYCLE |
| Language: | spa |
| Abstract: |
SCIMA