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| Author: | Mahajan, V. Sharma, S. Buzzell, R. D. |
| Title: | Assessing the impact of competitive entry on market expansion and incumbent sales |
| Journal: | Organization Studies
1993 : jul, vol. 57:3, p. 39-52 |
| Index terms: | MARKETING STRATEGY NEW PRODUCTS BRANDS |
| Language: | eng |
| Abstract: |
SCIMA