search query: @indexterm new products / total: 1069
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| Author: | Urban, G. L. Hulland, J. S. Weinberg, B. D. |
| Title: | premarket forecasting for new consumer durable goods: modeling, categorization, elimination and consideration phenomena. |
| Journal: | Journal of Marketing
1993 : APR, vol.57:2, p.47-63 |
| Index terms: | NEW PRODUCTS CONSUMER BEHAVIOUR FORECASTING STRATEGIC PLANNING MARKETING USA |
| Language: | eng |
| Abstract: |
SCIMA