search query: @indexterm new products / total: 1069
reference: 431 / 1069
Author: | Bentz, T. Stippel, R. |
Title: | Die Gewichte verschieben sich langfristig *MELITTA |
Journal: | Absatzwirtschaft
1995 : JAN, p. 13-16 |
Index terms: | BRANDS MARKETING STRATEGY INNOVATION MANAGEMENT NEW PRODUCTS PRODUCT QUALITY |
Language: | ger |
Abstract: |
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