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| Author: | Kleinschmidt, E. |
| Title: | A comparative analysis of new product programmes: European versus North American companies |
| Journal: | European Journal of Marketing
1994 : VOL. 28:7, p. 5-29 |
| Index terms: | EUROPE NORTH AMERICA NEW PRODUCTS |
| Language: | eng |
| Abstract: | This empirical research based on a sample of 154 companies in Canada, USA, Germany and Denmark compares new product development practices in North America and Europe. A literature survey established a research model consisting of six blocks of criteria thought to influence the outcome of new product development efforts. The data collection tool, a mailed questionnaire, was established. |
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