search query: @indexterm new products / total: 1069
reference: 429 / 1069
Author: | Keite, L. |
Title: | Akuter Handlungsbedarf: Langzeitstudie zur Neuproduktpolitik. |
Journal: | Absatzwirtschaft
1995 : MAR, p. 46-51 |
Index terms: | NEW PRODUCTS PRODUCT POLICY POSITIONING MARKET RESEARCH |
Language: | ger |
Abstract: |
SCIMA