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| Author: | Thiemann, K. |
| Title: | Markenführung im Global Village: Brand Identity. *KRUPS |
| Journal: | Absatzwirtschaft
1995 : MAY, p. 68-71 |
| Index terms: | BRANDS CONSUMER BEHAVIOUR CORPORATE IMAGE NEW PRODUCTS VALUE ADDED |
| Language: | ger |
| Abstract: |
SCIMA