search query: @indexterm new products / total: 1069
reference: 427 / 1069
Author: | Thiemann, K. |
Title: | Markenführung im Global Village: Brand Identity. *KRUPS |
Journal: | Absatzwirtschaft
1995 : MAY, p. 68-71 |
Index terms: | BRANDS CONSUMER BEHAVIOUR CORPORATE IMAGE NEW PRODUCTS VALUE ADDED |
Language: | ger |
Abstract: |
SCIMA