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| Author: | Dermody, J. Hanmer-Lloyd, S. |
| Title: | Greening new product development: the pathway to corporate environmental excellence? |
| Journal: | Greener Management International
1995 : JUL, 11, p. 73-88 |
| Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT ENVIRONMENT |
| Language: | eng |
| Abstract: | Why does business need to adopt an environmentally-responsible orientation throughout its policies, strategies and operations? Is there really a need to develop products with less harmful impacts on the natural environment? While the strategic importance of developing environmentally-responsible new products cannot be denied, to what extent is business recognizing the opportunities and benefits arising from the environmental agenda? |
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