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| Author: | Rambhujun, N. |
| Title: | Un moyen de reduction de risques pour les produits de haute technologie: vente de systemes |
| Journal: | Gestion 2000
1995 : SEP-OCT, VOL. 11:5, p. 47-65 |
| Index terms: | HIGH TECHNOLOGY NEW PRODUCTS SALES METHODS MARKETING RESEARCH |
| Language: | fre |
| Abstract: |
SCIMA