search query: @indexterm new products / total: 1069
reference: 417 / 1069
Author: | Stippel, P. |
Title: | Der Fall Bruno Banani: Wie man heute Innovationen verkauft. |
Journal: | Absatzwirtschaft
1995 : OCT, p. 22-23 |
Index terms: | CLOTHING INDUSTRY FASHIONS INDUSTRY NEW PRODUCTS INNOVATION MARKETING STRATEGY |
Language: | ger |
Abstract: |
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