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| Author: | Fink, D. H. Meyer, N. |
| Title: | Wie Visionen zu Geld werden: Multimedia. |
| Journal: | Absatzwirtschaft
1996 : MAR, p. 56-58, 60, 62 |
| Index terms: | MARKETING STRATEGY NEW PRODUCTS CONSUMER BEHAVIOUR TELECOMMUNICATIONS INDUSTRY INFORMATION TECHNOLOGY ELECTRONICS INDUSTRY |
| Language: | ger |
| Abstract: |
SCIMA