search query: @indexterm new products / total: 1069
reference: 408 / 1069
| Author: | Hayes, D. J. |
| Title: | Test marketing new food products using a multitrial nonhypothetical experimental auction. |
| Journal: | Psychology & Marketing
1996 : JUL, VOL. 13:4, p. 365-379 |
| Index terms: | NEW PRODUCTS FOOD AUCTIONS TEST MARKETING |
| Language: | eng |
| Abstract: |
SCIMA