search query: @indexterm new products / total: 1069
reference: 404 / 1069
Author: | Lomax, W. et al |
Title: | New entrants in a mature market: an empirical study of the detergent market |
Journal: | Journal of Marketing Management
1996 : MAY, VOL 12:4, p. 281-295 |
Index terms: | NEW PRODUCTS SOAPS AND DETERGENTS INDUSTRY UNITED KINGDOM GERMANY |
Language: | eng |
Abstract: |
SCIMA