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| Author: | Dimancescu, D. Swenger, K. |
| Title: | Asegure el exito de sus nuevos productos |
| Journal: | Harvard-Deusto Marketing & Ventas
1996 : SEP-OCT, 16,p.12-16 |
| Index terms: | NEW PRODUCTS |
| Language: | spa |
| Abstract: |
SCIMA