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| Author: | Geurts, M.D. Whitlark, D.B. |
| Title: | Using diffusion models to forecast new product sales |
| Journal: | Marketing and Research Today
1996 : AUG, VOL. 24:3, p. 202-204 |
| Index terms: | SALES FORECASTING NEW PRODUCTS DIFFUSION |
| Language: | eng |
| Abstract: |
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