search query: @indexterm new products / total: 1069
reference: 395 / 1069
Author: | Bose, A. Khanna, K. |
Title: | The Little Emperor: a case study of a new brand launch |
Journal: | Marketing and Research Today
1996 : NOV, VOL. 24:4, p. 216-221 |
Index terms: | NEW PRODUCTS CHINA SOFT DRINKS INDUSTRY |
Language: | eng |
Abstract: |
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