search query: @indexterm new products / total: 1069
reference: 373 / 1069
| Author: | |
| Title: | New product development structures and time-to-market |
| Journal: | Management Science
1997 : FEB, VOL. 43:4, p. 452-464 |
| Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT COMPETITIVE ADVANTAGE HIGH TECHNOLOGY INDUSTRIES STRATEGY |
| Language: | eng |
| Abstract: | The rate and speed at which companies can introduce products into the market are critical for sustaining competitive advantage and market share in fast-cycle , high technology industries. This paper analyzes new product development by three international manufacturers dominating a segment of the electronic component industry,and examines the impact of two distinct product development strategies and structures on time-to-market. Time-to-market is viewed as a key source of competitive advantage , particularly in "fast cycle" industries where product life cycles are often two years or less. |
SCIMA