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| Author: | Lynn, G. S. Simpson, J. T. Souder, W. E. |
| Title: | Effects of Organizational Learning and Information-Processing Behaviors on New Product Success |
| Journal: | Marketing Letters
1997 : JAN, Vol. 8:1, p. 33-39 |
| Index terms: | ORGANIZATIONAL LEARNING NEW PRODUCTS DATA MANAGEMENT |
| Language: | eng |
| Abstract: | Individual learning constructs were formulated in an organizational learning context and empirically tested for relationships with new product success. Two constructs, information recording-retrieving and information reviewing. were found to be positively related to new product success. The relevance of these constructs to organizational learning theory are discussed, along with the implication that managers should carefully record and review past information to improve future new product success rates. |
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