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| Author: | Griffin, A. |
| Title: | PDMA research on new product development practices: Updating trends and benchmarking best practices |
| Journal: | Journal of Product Innovation Management
1997 : NOV, VOL. 14:6, p. 429-458 |
| Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT TECHNOLOGY METHODOLOGY TOOLS |
| Language: | eng |
| Abstract: | This paper updates trends in processes, organizations, and outcomes for new product development in the USA, and determines which practices are more commonly associated with firms more successful in developing new products. The findings indicate that new product development (NPD) processes continue to evolve and become more sophisticated. NPD changes continually on multiple fronts and companies that fail to keep the NPD practices up to date may suffer an increasingly market competitive disadvantage. Firms are not adequaltely handling the issue of team-based rewards. Project-completion dinner is the most frequently used NPD reward. |
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