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| Author: | Khurana, A. Rosenthal, S. |
| Title: | Towards holistic "front ends" in new product development |
| Journal: | Journal of Product Innovation Management
1998 : JAN, VOL. 15:1, p. 57-74 |
| Index terms: | INNOVATION NEW PRODUCTS DEVELOPMENT |
| Language: | eng |
| Abstract: | Any firm that hopes to compete on the basis of innovation clearly must be proficient in all phases of the new-product development (NPD) process. However, the real keys to success can be found in the activities that occur before management makes the go/no-go decision for any NPD project. In other words, the most significant benefits can be achieved through improvements in the performance of the front-end activities -- product strategy formulation and communication, opportunity identification and assessment, idea generation, product definition, project planning, and executive reviews. |
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