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| Author: | Cooper, R. |
| Title: | Benchmarking New Product Performance: Results of the Best Practices Study |
| Journal: | European Management Journal
1998 : VOL. 16:1, p. 1-17 |
| Index terms: | BENCHMARKING NEW PRODUCTS PRODUCT DEVELOPMENT MARKET RESEARCH MARKETING STRATEGY MANAGEMENT |
| Language: | eng |
| Abstract: | Introducing new products into the marketplace is essential to a company's competitive position and long-term survival. Robert Cooper investigates the new product performance of a large number of North American and European business units and various best business practices that led to this performance. This novel benchmarking study identifies three main driving factors or best practices which will create winning new product effort. |
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