search query: @indexterm new products / total: 1069
reference: 355 / 1069
Author: | Lockett, A. Littler, D. |
Title: | The adoption of direct banking services |
Journal: | Journal of Marketing Management
1997 : NOV, VOL. 13:8, p. 791-811 |
Index terms: | BANKING HOME BANKING INNOVATION NEW PRODUCTS |
Language: | eng |
Abstract: |
SCIMA