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| Author: | Song, X. M. Montoya-Weiss, M. M. |
| Title: | Critical development activities for really new versus incremental products |
| Journal: | Journal of Product Innovation Management
1998 : MAR, VOL. 15:2, p. 124-135 |
| Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT PROJECT MANAGEMENT RISK |
| Freeterms: | INCREMENTAL PRODUCTS |
| Language: | eng |
| Abstract: | Any successful new product development (NPD) process comprises a set of key activities. This study examines the development of really new products and incremental new products. The study's objective is to compare the NPD processes and performance outcomes of really new and incremental products. It examines the interplay between a product's innovativeness, the NPD process, and the product's performance in the marketplace. |
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