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| Author: | Veryzer Jr., R. W. |
| Title: | Key factors affecting customer evaluation of discontinuous new products |
| Journal: | Journal of Product Innovation Management
1998 : MAR, VOL. 15:2, p. 136-150 |
| Index terms: | NEW PRODUCTS CUSTOMERS EVALUATION |
| Freeterms: | DISCONTINUOUS NEW PRODUCTS |
| Language: | eng |
| Abstract: | Customers typically lack a useful frame of reference for evaluating discontinuous, or really new products. The key factors that affect customers' evaluations of radically new products differ from those for incremental innovations. This study examines the customer research efforts and findings of firms involved in the development of discontinuous new products. The study gains insight into the customer research inputs such companies use during the development of discontinuous new products, and exploring the critical factors that influence customers' evaluations of these really new products. |
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