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| Author: | Thomke, S. |
| Title: | Managing experimentation in the design of new products |
| Journal: | Management Science
1998 : JUN, VOL. 44:6, p. 743-762 |
| Index terms: | MANAGEMENT NEW PRODUCTS OPERATIONAL RESEARCH |
| Language: | eng |
| Abstract: | Experimentation, a form of problem-solving, is a fundamental innovation activity and accounts for a significant part of total innovation cost and time. In many fields, the economics of experimentation are being radically affected by the use of new and greatly improved versions of methods such as computer simulation, mass screening, and rapid prototyping. This paper shows that a given experiment can be conducted in different "modes". |
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