search query: @indexterm new products / total: 1069
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| Author: | Campbell, T. |
| Title: | Volver a enfocar. Errores y aciertos en el lanzamiento de un producto. |
| Journal: | Harvard-Deusto Marketing & Ventas
1999 : MAY-JUN, 32, p. 20-25 |
| Index terms: | NEW PRODUCTS POSITIONING SELLING |
| Language: | spa |
| Abstract: |
SCIMA