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| Author: | Zetlin, M. |
| Title: | Cuando es mas inteligente llegar el segundo al mercado. |
| Journal: | Harvard-Deusto Marketing & Ventas
1999 : MAY-JUN, 32, p. 32-37 |
| Index terms: | NEW PRODUCTS POSITIONING MARKETING RESEARCH |
| Language: | spa |
| Abstract: |
SCIMA