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| Author: | Bollen, N. P. B. |
| Title: | Real options and product life cycles. |
| Journal: | Management Science
1999 : MAY, VOL. 45:5, p. 670-684 |
| Index terms: | Product life cycle New products Decision making |
| Language: | eng |
| Abstract: | The author develops an option valuation framework that explicitly incorporates a product life cycle. He uses the framework to value the real option to change a project's capacity. |
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