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| Author: | Lynn, G. S. Schnaars, S. P. Skov, R. B. |
| Title: | Survey of new product forecasting practices in industrial high technology and low technology businesses. |
| Journal: | Industrial Marketing Management
1999 : NOV, VOL. 28:6, p. 565-571 |
| Index terms: | New products High technology Intermediate technology Technological forecasting |
| Language: | eng |
| Abstract: | The authors study what forecasting techniques are associated with succesful innovation, and do market forecasting techniques differ for high-tech vs. low-tech products. They investigate these questions by studying 76 industrial new product projects: 38 successes and 38 failures from 38 high-technology companies and 38 low-technology companies. |
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