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| Author: | Kessler, E. |
| Title: | Speeding up the pace of New product Development |
| Journal: | Journal of Product Innovation Management
1999 : MAY, VOL. 16:3, p. 231-247 |
| Index terms: | INNOVATION NEW PRODUCTS DEVELOPMENT |
| Language: | eng |
| Abstract: | This article empirically investigates a wide array of factors that have been argued to differentiate fast from slow innovation processes from the perspective of the research and development organization. The authors test the effects of strategic orientation and organizational capability on the speed of 75 new product development projects from ten large firms in several industries. Backward-elimination regression analysis revealed that a) clear time-goals, longer tenure among team members, and parallel development increased speed, whereas b) design for manufacturability, frequent product testing, and computer-aided design systems decreased speed. |
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