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| Author: | Loch, C. |
| Title: | Tailoring product development to strategy: case of a European technology manufacturer |
| Journal: | European Management Journal
2000 : JUN, VOL. 18:3, p. 246-258 |
| Index terms: | Product development Project management New products Europe Manufacturing industry |
| Language: | eng |
| Abstract: | A large body of work on new product development (NPD) has identified a number of general success drivers, which imply "best practice" approaches in NPD. This article examines whether such general "best practices" are directly applicable to a specific company. The conclusion is that there is no "best practice" NPD process. A company should develop a customized NPD project portfolio and a corresponding mixture of processes, which together meets its strategic innovation needs. |
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