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| Author: | Ozer, M. |
| Title: | Information technology and new product development: opportunities and pitfalls |
| Journal: | Industrial Marketing Management
2000 : SEP, VOL. 29:5, p. 387-396 |
| Index terms: | Information technology Product development New products |
| Language: | eng |
| Abstract: | Companies are heavily investing in information technology (IT) to enhance their market performance and competitiveness. The article explores how IT can be used to facilitate new product development activities and discusses its potential pitfalls. |
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