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Author: | Miller, T. W. Dickson, P. R. |
Title: | On-line market research |
Journal: | International Journal of Electronic Commerce
2001 : SPRING, VOL. 5:3, p. 139-167 |
Index terms: | Internet Market research Innovation Electronic commerce Consumer behaviour New products |
Language: | eng |
Abstract: | The article focuses upon innovation and issues in on-line market research. It reviews technologies and methods of on-line research and points to varous methodological and ethical issues. |
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