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| Author: | Geng, X. Stinchcombe, M. B. Whinston, A. B. |
| Title: | Radically new product introduction using on-line auctions |
| Journal: | International Journal of Electronic Commerce
2001 : SPRING, VOL. 5:3, p. 169-189 |
| Index terms: | New products Electronic commerce Marketing research |
| Language: | eng |
| Abstract: | The discussion in this paper will treat the mismatch between collected market data and true market demand in the specific context of new product introduction. |
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