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| Author: | Song, M. Montoya-Weiss, M.M. |
| Title: | The effect of perceived technological uncertainty on Japanese new product development |
| Journal: | Academy of Management Journal
2001 : FEB, VOL. 44:1, p. 61-80 |
| Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT UNCERTAINTY JAPAN |
| Language: | eng |
| Abstract: | This article develops a theoretical model that examines the moderating effect of perceived technological uncertainty on new product development (NPD). It was found that cross-functional integration, marketing and technical project synergy, and proficiency in marketing and technical development activities differentially contribute to project performance under conditions of high and low perceived technological uncertainty. |
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