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| Author: | Li, T. |
| Title: | The impact of the marketing - R&D interface on new product export performance: a contingency analysis |
| Journal: | Journal of international marketing
1999 : VOL. 7:1, p. 10-33 |
| Index terms: | International marketing R&D New products Export marketing |
| Language: | eng |
| Abstract: | This study contributes to marketing research by testing the effect of the marketing-R&D interface in export markets. Managerially, it recommends ways for U. S. companies to enhance new product performance abroad. |
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