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| Author: | Atuahene-Gima, K. Evangelista, F. |
| Title: | Cross-functional influence in new product development: an exploratory study of marketing and R&D perspectives |
| Journal: | Management Science
2000 : OCT, VOL. 46:10, p. 1269-1284 |
| Index terms: | MARKETING NEW PRODUCTS PRODUCT DEVELOPMENT R&D |
| Language: | eng |
| Abstract: | This study examined the effects of marketing's and R&D's influence and participation on new product performance and the differential effects of personal, new product, and organizational factors in their influence in the new product development process as seen from each other's perspective. |
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