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| Author: | Schatzel, K. E. Calantone, R. J. Droge, C. |
| Title: | Beyond the firm's initial declaration: Are preannouncements of new product introductions and withdrawals alike? |
| Journal: | Journal of Product Innovation Management
2001 : MAR, VOL. 18:2, p. 82-95 |
| Index terms: | PRODUCT DEVELOPMENT INNOVATION NEW PRODUCTS |
| Language: | eng |
| Abstract: | This study's goal is to examine if different factors influence preannouncements of new product introductions (NPIs) versus new product withdrawals or delays (NPWs). A model of six antecedents that could influence a firm's propensity to issue NPIs and NPWs is developed and tested using a sample of 265 CEOs and Presidents from manufacturers of new products. Three of the antecedents are organizational in nature; specifically, first mover predisposition, firm information interactivity, and reputation building. Also, the effects of two environmental constructs, industry innovativeness and competitive hostility, are examined. Finally, the model incorporates the effect of buyer involvement on a firm's propensity to issue NPIs and NPWs. The results indicate that NPIs and NPWs are very alike regarding their antecedent factors. |
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