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| Author: | Desiraju, R. |
| Title: | New product introductions, slotting allowances, and retailer discretion |
| Journal: | Journal of Retailing
2001 : FALL, VOL. 77:3, p. 335-358 |
| Index terms: | ALLOWANCES NEW PRODUCTS RETAILING |
| Language: | eng |
| Abstract: | Retailers are increasingly demanding slotting allowances for new product introductions. The authors study two methods of determining the magnitude of such allowances: In the first, the retailer sets the allowance on a "brand-by-brand" basis. In the second, all introductions are asked the same "uniform" allowance. |
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