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| Author: | Repenning, N. P. |
| Title: | Understanding fire fighting in new product development |
| Journal: | Journal of Product Innovation Management
2001 : SEP, VOL. 18:5, p. 285-300 |
| Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT |
| Freeterms: | FIRE FIGHTING |
| Language: | eng |
| Abstract: | Despite documented benefits, the processes described in the new product development literature often provide difficult to follow in practice. A principal source of such difficulties is the phenomenon of fire fighting - the unplanned allocation of resources to fix problems discovered late in a product's development cycle. To understand both its existence and persistence, in this article the author develops a formal model of fire fighting in a multiproject development environment. |
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