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| Author: | Muffatto, M. Roveda, M. |
| Title: | Product architecture and platforms: a conceptual framework |
| Journal: | International Journal of Technology Management
2002 : VOL. 24:1, p. 1-16 |
| Index terms: | COMPETITION NEW PRODUCTS PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: | The search for continuous improvement in product development forces companies to look for new competitive capabilities based on a redesign of their product strategies. The paper offers a general framework explaining the relevant product structure concepts that could be used to improve product strategies and the management of the development process. |
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