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| Author: | Natter, M. |
| Title: | The Effect of Incentive Schemes and Organizational Arrangements on the New Product Development Process |
| Journal: | Management Science
2001 : AUG, VOL. 47:8, p. 1029-1045 |
| Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT NEURAL NETWORKS |
| Language: | eng |
| Abstract: | This paper proposes a new model for studying the new product development process in an artificial environment. The authors show how connectionist models can be used to simulate the adaptive nature of agents' learning exhibiting similar behavior as practically experienced learning curves. The authors study the impact of incentive schemes (local, hybrid, and global) on the new product development process for different types of organizations. Sequential organizational structures are compared to two different types of team-based organizations, incorporating methods of quality function deployment such as the house of quality. A key finding of this analysis is that the firms' organizational structure and agents' incentive system significantly interact. |
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