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| Author: | Lovejoya, W. S. Srinivasan, V. |
| Title: | PERSPECTIVE: Ten Years of Experience Teaching a Multi-Disciplinary Product Development Course |
| Journal: | Product Innovation Management
2002 : JAN, VOL. 19:1, p. 32-45 |
| Index terms: | NEW PRODUCTS DEVELOPMENT INNOVATION |
| Language: | eng |
| Abstract: | Integrated Design for Marketability and Manufacturing (IDMM at Stanford) is an Integrated Product Development course (IPD at Michigan) that is distinguished by hands-on manufacture of customer ready prototypes executed by cross disciplinary teams of students (MBAs and graduate Engineering and Design students) in a simulated economic competition against benchmark products and against each other. The course design is such that teams can succeed only by performing well in each of the marketing manufacturing, engineering and design dimensions. Student failure modes include adopting the wrong product strategy failure to execute a sound strategy of producing a product that meets market needs, failure to drive costs down poor product positioning and/or communication, poor forecasting and inventory management and poor team dynamics. |
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