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| Author: | Campbell, K. Helleloid, D. |
| Title: | PERSPECTIVE: An Exercise To Explore The Future Impact Of New Technologies |
| Journal: | Product Innovation Management
2002 : JAN, VOL. 19:1, p. 69-80 |
| Index terms: | NEW PRODUCTS TECHNOLOGY DEVELOPMENT |
| Language: | eng |
| Abstract: | The exercise illustrates how difficult it can be to anticipate the future impact of new technologies. New technologies take time to develop, and most forecasts are overly optimistic regarding the rate of development and adoption. New technologies can also develop in ways not anticipated, and a new technology may have uses that are difficult to foresee. These challenges notwithstanding, it is still important to regularly track new technologies and attempt to anticipate their potential impact. The greatest danger comes not from having inaccurate predictions of the future impact of new technologies, but from having not thought about the potential impacts. |
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