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| Author: | Rosenau, M. D. Jr. |
| Title: | FROM EXPERIENCE: Teaching New Product Development to Employed Adults |
| Journal: | Product Innovation Management
2002 : JAN, VOL. 19:1, p. 81-94 |
| Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT LEARNING |
| Language: | eng |
| Abstract: | The purpose of this article is to report the lessons derived from broad practical experience in teaching new product development (NPD) to employed adults. The author's observations are importantly augmented by diverse comments from nine other service providers who also conduct and participate in similar NPD education. The authors' combined lessons summarize what works and what to be forewarned about. ("Those who cannot remember the past are condemned to repeat it."- George Santayana.) The authors believe that what the authors have learned from the authors' very different and extensive involvement can help several audiences: (1) others who offer or plan to offer and deliver NPD education - educators, service providers, or practitioners; (2) those who expect to participate as students in NPD seminars. |
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