search query: @indexterm new products / total: 1069
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| Author: | Bonner, J. M. Ruekert, R. W. Walker, O. C. Jr. |
| Title: | Upper management control of new product development projects and project performance |
| Journal: | Journal of Product Innovation Management
2002 : MAY, VOL. 19:3, p. 233-245 |
| Index terms: | MANAGEMENT MANAGEMENT CONTROL NEW PRODUCTS DEVELOPMENT PROJECTS PROJECT EVALUATION |
| Language: | eng |
| Abstract: | While some degree of freedom and flexibility is an essential ingredient to productive cross-functional NPD teams, upper-managers are faced with the challenge of instituting effective control mechanisms which head projects in the right strategic direction, monitor progress toward organizational and project goals, and allow for adjustments in the project if necessary. But too much or the wrong type of control may constrain the team's creativity, impede their progress, and injure their ultimate performance. Therefore, this study examines formal and interactive control mechanisms available to upper- managers in controlling new product development (NPD) projects, and the relationship between these mechanisms and NPD project performance. |
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